List of Articles New Product

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  1 - Offering a Conceptual Framework for Selecting Innovative and New Product Ideas
  Yaser Ghasemi nejad Farhad Shahmiry
  In modern life, uncertainty situations govern all industries. In today`s life, price changes of essential goods, changes in exchange rate as well as stock price, and generally current economic changes all around the world are the cases by which all organizations are inv More

  In modern life, uncertainty situations govern all industries. In today`s life, price changes of essential goods, changes in exchange rate as well as stock price, and generally current economic changes all around the world are the cases by which all organizations are involved with. Exploring new and innovative product opportunities involves the generation, development, and selection of the best ideas for new products. The fundamental steps include understanding the needs for new products, discovering existing and potential sources of ideas, describing internal and external requirements, and assessing the opportunities. The steps include reflecting on goals and priorities, examining guidelines, evaluating ideas of new product, and selecting candidates for further development. This paper presents a conceptual framework for selecting the best ideas of innovative products. The model represents a framework that is built upon understanding customer needs, determining the critical market-segment requirements and a profile of the target customers, stakeholder assessment and analyzing their goals and strategies, supply-networks management, competition analysis, infrastructure analysis, and ranking of new product ideas. Manuscript profile
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  2 - Reviewing Challenges of New Product Development Process in Small-Medium Enterprises Case study:Select Food and Drink Industries of Fars province
  Reza Talei Far Seyed Hosein Hatami nasab
  Success in new product development (NPD) projects is a crucial challenge for the past and present managers. Actually researchers have still problems finding the reason for the high rate of failure in such projects. Failure of these projects in small and medium enterpris More

  Success in new product development (NPD) projects is a crucial challenge for the past and present managers. Actually researchers have still problems finding the reason for the high rate of failure in such projects. Failure of these projects in small and medium enterprises is a bigger problem compared to large companies. So some of these failures may endanger life of these units and result in the closure of these units. Therefore, in this research the challenges of product development in these companies have been surveyed in particular. For this purpose, opinions of experts and managers of firms in small and medium-size food industries of Fars province have been surveyed and then practical solutions and suggestions have been mentioned. In this study after extensive reviewing of research literature, a series of identified effective challenges and with considering the opinions of managers, significant challenges with degree of their importance within the firms have been mentioned. The results explain that from view of managers of under study, the units in connection with the effective challenges on new product development between the current status and the ideal situation there are significant gaps such as: estimating incorrect suitable market, lack of adequate research and development issues, lack of appropriate and sufficient distribution channels and lack of appropriate advertising for offering new products to the market have been discussed as the challenges. Manuscript profile
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  3 - The Necessity of Considering the Development of New Products and the Role of Innovation, Technology and R&D in it
  Abass Khamse Reza Radfar Ali Sarafrazz Davood Sarafrazz
  In todays world of economy, many of organizations are looking for elements of creating competetive advantages. The process of developing new products for different kinds of product/service organizations, is considered as competetive advantage. Development of New product More

  In todays world of economy, many of organizations are looking for elements of creating competetive advantages. The process of developing new products for different kinds of product/service organizations, is considered as competetive advantage. Development of New products will help organizations to keep their competetive and monopolistic positions in competetive market. In this paper we try to introduce development of new product, directions, patterns and its process, and also consider the goals and reasons of the imporance of development of new products. So, we will consider the role of innovation, R&D, technology and management in new product development process. We would also investigate the important factors which are seems to be important in fail and success of the new product development. Manuscript profile
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  4 - The Effect of Innovation Ambidexterity on Export Knowledge and Performance of new Products in Export Markets
  Mostafa Ebrahim pour Azbary Milad Hoshmand Chayjani Mohsen Akbari
  10.7508/jstpi.2015.02.006
  Export is one of the most important economic activities in the success of firms that has attracted attention of researchers and strategists. This attention is because of the convenience in using this strategy in entering in other international markets and due to benefit More

  Export is one of the most important economic activities in the success of firms that has attracted attention of researchers and strategists. This attention is because of the convenience in using this strategy in entering in other international markets and due to benefits of export in development firms. This has motivated firms to acquire export knowledge and train it in their companies in order to guarantee their successful performance in expert. Ambidexterity is an approach that can be effective in terms of creating export knowledge. Ambidexterity, (with two dimensions of exploitation and exploration) in export companies, helps organizations to use export knowledge more effectively and efficiently, in other words ambidexterity can help export companies acquire learning capabilities as a learning organization. As a result, this learning capability can lead to more proper new products in competition. This paper investigates the effect of innovation ambidexterity on export knowledge and new product performance. In literature section we reviewed export and competition in international markets, innovation, export knowledge and competition power, ambidexterity and its dimensions and new product development. After reviewing the literature, we created a model based on the literature and experts views. Experts verified our model and the proposed hypotheses after some discussions. Our proposed model shows that ambidexterity and its dimensions has a positive effect on export knowledge and an effect on export performance while export knowledge has a positive effect on export knowledge. Manuscript profile
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  5 - Integration of Customers in Front-End of Innovation (FEI) by Open Innovation Approach: Generation and Selection of Innovative Product Ideas
  Ali Asghar  Molaie Babak Shirazi Javad  Soltanzadeh
  10.7508/jstpi.2016.03.005
  Innovation is a key element for the success of companies in a competitive environment. Innovations begin with innovative ideas that form in the early stages of the innovation process, called the front-end of innovation (FEI). Therefore, to access information from differ More

  Innovation is a key element for the success of companies in a competitive environment. Innovations begin with innovative ideas that form in the early stages of the innovation process, called the front-end of innovation (FEI). Therefore, to access information from different sources, especially external sources, the early activities of the innovation process should be organized as a systematic approach. Customers are as the most important source of innovative ideas in new product process that companies can use them. To benefit from the idea of customers, there needs to be a model for integrating them with internal organization resources. In this paper, a model is presented for integration of customers derived from open innovation paradigm in the FEI based on simultaneous integration of customers, competitors, fringe industries in order to Increase creativity and innovation success. This proposed model is obtained by development of Ulwick’s model that implemented in Agricultural implements industry for “drip irrigation system”. The main objective of this paper is to generate innovative product ideas and then selection of more innovative idea (real and unmet need) of customers in the FEI phase by proposed model, in order to reduce the failure rate of new products in the market. Data were obtained from a survey of 30 customers, as a research sample. The results suggest that opening the FEI phase and the subsequent integration of different customers in this phase, in order to generate innovative ideas, will have a positive impact on the success of the new product. Manuscript profile
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  6 - The role of market and entrepreneurship orientation on the successof new product development
  zeinab esfandyari mohammad javad naeiji
  10.7508/jstpi.2017.04.001
  20.1001.1.17355486.1396.13.52.7.7
  This article examines the relationship between company orientation(entrepreneurial orientation and market orientation), internal control systems and new product development. Different researches results provide valuable insights on the role of the company orientation More

  This article examines the relationship between company orientation(entrepreneurial orientation and market orientation), internal control systems and new product development. Different researches results provide valuable insights on the role of the company orientation in New Product development. Entrepreneurial orientation helps the companies to have personal control in order to have great improvement in new product development activities .on the other hand market orientation emphasis more in output control than personal control in new product development. Manages in firms that emphasize output controls are evaluated and rewarded on the basis of objective financial criteria. Personal control on the other hand, focuses on long-term performance rather than short term financial targets. Generally personal control requires more time and has a higher coordination cost than output control. In recent decades, companies consider new product as a source of competitive advantage and means of anticipating the competitors. Some marketing research have found the relationship between market orientation and new product development. The goal of market orientation is to satisfy current market needs, rather than to develop new products targeted at emerging new needs. Some researchers criticize market orientation ,They suggest that entrepreneurship orientation must replace with market orientation. Some researches focus on one of the orientation , on the other hand they ignore the role of internal control systems as a mediating variable . Therefore we survey this subject completely. This study in terms of methodology is descriptive correlation. Manuscript profile
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  7 - Identify the Technological Risks of the New Product Development Process and Prioritize by the Analytical Network Process (ANP)
  Abolfazl mirzaramazani Sayed Mahdi Golestan Hashemi Seyed Mohammad Massoud naserian
  10.7508/jstpi.2018.01.003
  20.1001.1.17355486.1396.14.53.6.1
  Nowadays, Organizational survival depends on the tendency toward new products and the use of new ways to create them. Developing new product is a process through which a new product or a service is offered to the customers. More precisely, the new product development pr More

  Nowadays, Organizational survival depends on the tendency toward new products and the use of new ways to create them. Developing new product is a process through which a new product or a service is offered to the customers. More precisely, the new product development process involves using resources and capabilities to create a new product or improve an existing product. Given the shorter life cycle of products and technology developments, new product development process in the growth, survival, and competitiveness of the utmost importance. There are several risks during new product development process; that in general, are divided into three major categories: technological risks, organizational risks, and marketing risks. According to studies, the technological risks are one of the most important risks. Perceived technological risk refers to a firm’s inability to completely understand or accurately predict some aspects of the technological environment as it relates to NPD projects. Hence identifying and reducing these risks helps to increase the success rate of the new product development process. In this research, by reviewing the literature on the areas of the new product development process, risk and risk management, 20 types of common technological risks in new product development process are extracted from the literature and using a number of experts from Malek Ashtar University of Isfahan who are specialized in this field, they are prioritized by the Analytical Network Process (ANP). Manuscript profile
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  8 - A Method for Identifying and Ranking the Risks of the New Product Development Process in the Iranian Automotive Industry Using the Method Combined ANP-DEMATEL
  seyed ghasem salimi zavieh roksana fekri
  10.52547/jstpi.20684.15.59.9
  20.1001.1.17355486.1398.15.59.4.2
  The rapid growth of technology, increased risk-taking in global markets and the ever-increasing changes in customer needs have put pressure on new product development teams.There are many risks in the process of developing new products in all industries intrinsically. T More

  The rapid growth of technology, increased risk-taking in global markets and the ever-increasing changes in customer needs have put pressure on new product development teams.There are many risks in the process of developing new products in all industries intrinsically. Therefore, understanding, identifying and ranking the risks is of strategic importance for companies. The purpose of this study is identifying and ranking the risks in the process of developing a new product in Iran's automotive industry, based on the literature of research and specialized interviews conducted with experts, the main indicators have been identified. The main risk indicators in the new product development process are organizational, managerial, financial, manufacturing, marketing, and technical. Moreover, they are related to the phases of new product development. Therefore, these indicators will be ranked in this study. Regarding the relationship between the criteria and the sub-criteria, the DEMETL technique will be used to identify the relationship model, and based on the network of identified relationships, the network analysis process (ANP) technique has been used for ranking the criteria and Sub-criteria with Super Decision software. The result of these techniques suggests that organizational risk is the most important parameter in risk management of the new product development process and the technical risk is the least important. On the other hand, sub-criterion of incorrect planning of resources has the highest importance and sub-criterion of lack of sufficient communications is the least important in the automotive industry in Iran. Manuscript profile
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  9 - A Pattern for Promotion of the New Product Development Success Based on Customer Involvement Capability, Customer Knowledge Absorption and Resources Slack
  sadaf Veshkaeinezhad Mostafa Ebrahim pour Azbary Mohammad Doustar
  10.7508/jstpi.2019.02.005
  20.1001.1.17355486.1398.15.58.4.0
  Todays, product development has faced the dramatically growth, due to the rapid changes in customers’ demands, needs and the competitiveness of the market. Success in new product development requires a deep understanding of our customers. And this necessitates an intera More

  Todays, product development has faced the dramatically growth, due to the rapid changes in customers’ demands, needs and the competitiveness of the market. Success in new product development requires a deep understanding of our customers. And this necessitates an interactive and active interaction with them. New product development is a way to listen to what customers want and also, to response their needs. Creating customer participation capability causes innovative and practical ideas and enhances firms’ competitive environment. Therefore, the purpose of this paper is investigating the effect of customer involvement capability on the success of the new product development. Also, this research attempts to develop previous researches by considering the effect of customer knowledge assimilation as a mediating variable and the moderating role of resources slack of company. This article is practical in term of purpose and descriptive in term of method. Questionnaire is used to collect the data. And 30 knowledge-based companies in Rasht city participated in this research. In order to test the hypotheses, the Structural Equation Modeling approach has been used. The research findings show that the customer participation capability directly and indirectly through the absorption of customer knowledge affects the success of the new product development; however, the role of resources slack as a moderated variable is not confirmed by the relation between customer knowledge assimilation and the success of new product development. Hence, knowledge-based companies need to pay particular attention to knowledge assimilation and customer involvement capability in order to succeed in new product development. As a result, they can possess an appropriate competitive position in the marketplace. Manuscript profile
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  10 - Providing a model of indigenous R&D activities in new product development (Case Study:dairy industry)
  seyed rohollah faraji hossein adab jalal haghighat monfared
  10.52547/jstpi.34024.18.72.40
  20.1001.1.17355486.1401.18.72.6.1
  The present era is the era of knowledge and technology. In such circumstances, companies will be successful in using research and development activities in technical and economic fields and recognizing the existing local conditions to develop a strategy for the developm More

  The present era is the era of knowledge and technology. In such circumstances, companies will be successful in using research and development activities in technical and economic fields and recognizing the existing local conditions to develop a strategy for the development and design of new products.The purpose of this research is to present a conceptual model of indigenous research and development activities in new product development in the dairy industry. This research is applied in terms of results and is an exploratory research in terms of purpose. The qualitative part approach is based on the Grand Theory strategy. The data collection tool is a semi-structured interview with 18 managers and experts in the field of research and development in the dairy industry. Sampling was performed in a purposeful and judgmental manner. The results are about causal conditions, internal and external Organizational trends.The main phenomenon is the indigenous of research and development activities. Interfering factors included organizational capabilities, legal factors, management potential and attitudes, and changes in the public environment. Underlying factors are the structure of the idea and the product, the market structure of the industry, the consumer approach, the institutional basis of research and development. Strategies include research and development knowledge mechanisms, training and human resources,financial resources, risk management, competitive and strategic mechanisms, coping with institutional weakness and customer focus. Implications also include improving the company's financial indicators, offering new products and services, improving position and productivity,exporting and upgrading indigenous knowledge and skills. Manuscript profile